HUGH FEARNLEY-WHITTINGSTALL'S ANTI-PLASTIC CAMPAIGN URGES SHOPPERS TO RETURN ITEMS TO SUPERMARKET WI
People are returning their plastic packaging to supermarkets as part of a new campaign aiming to highlight the threat that single-use plastics pose to the environment.
The campaign, named #OurPlasticFeedback, was launched on Monday’s episode of BBC One’s War on Plastic, in which presenters Hugh Fearnley-Whittingstall and Anita Rani urged viewers to take a stand against major supermarkets and compel them to reduce their plastic packaging.
In order to participate, shoppers are encouraged to unwrap any plastic items at the till and return the packaging to the supermarket with a written note.
Several famous faces have already shared their contributions on social media, including Sir David Attenborough and Prue Leith, who shared an Instagram post of herself holding a piece of plastic packaging with a note that read: “Is this really necessary supermarkets? Bin the plastic please”.
Many members of the public have been sharing their contributions on social media too, returning plastic wrapping for British staples such as Baked Beans and tagging the supermarkets where they purchased them to hold them accountable.